Biometrid is a leading provider of biometric solutions, specialising in identity verification and authentication.
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Biometrid takes the complexity out of regulatory compliance by securely verifying identities. From selfie videos to government-issued IDs and database searches, the platform offers all the tools a business needs to fully automate identity verification procedures.
The major product allows companies to create custom flows without a single line of code. Scan flows can be easily configured and tagged to adapt to any use case.
The challenge
Biometrid identified that their existing website was not optimized for mobile devices and other screens of varying sizes. This resulted in a subpar user experience, decreased engagement, and lost potential sales opportunities. The client aimed to create a seamless and consistent experience for users, regardless of the device they were accessing the website from.
Objectives
Redesign the website with a fresh, modern look and feel.
Implement responsive design to ensure an optimal user experience across mobile devices.
Incorporate custom illustrations to enhance visual appeal and communicate key messages.
Focus on compelling content to engage visitors and drive conversions.
BEFORE redesign
AFTER redesign
In the website redesign several key aspects were considered to ensure responsiveness and an optimal user experience.
These included the implementation of grids, responsive images, and fluid/adaptive layouts.
Grid systems create consistent and visually appealing layouts across different screen sizes. They help organize and structure website content, maintaining readability and alignment on any device. Grids enable content to dynamically adjust and ensure a seamless user experience.
Responsive images adapt and scale based on the device's screen size and resolution. This ensures that images load correctly on desktops, tablets, and smartphones, without compromising quality or loading times. Techniques like CSS media queries enable the website to deliver the most suitable image size for each device, enhancing the visual experience for user
A fluid layout expands or contracts the website's content to fit the available space, adapting to different resolutions and orientations. Adaptive layouts use breakpoints to optimize content for different device categories. These approaches ensure the website's layout is flexible and provides an optimal viewing experience, seamlessly adjusting to different devices.
Conclusion
By redesigning the website with a focus on responsiveness, Biometrid successfully catered to users, providing an accessible and user-friendly experience across mobile devices. The website's design effectively showcased the range of biometric solutions offered by the company while emphasising their expertise and commitment to security. The user-friendly interface and mobile optimisation ensured that potential customers could easily access information, inquire about products or services, and establish contact with the company, ultimately driving business growth for Biometrid SA.
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